Reality Revised Run 2015

I had a great time performing on the “Reality Revised Run”. It was a small tour consisting of three shows promoting my recently released mixtape, “Reality Revised Vol. 1”. The goal of the tour was to incorporate comedy with music, due to the fact that the mixtape is humorous. To achieve this goal, I brought comedian, Ronnie Reed, to open each show for me.

Ronnie and I grew up together in the northwest corner of Connecticut. He has achieved credible roles as an actor, and is as ambitious as I am career-wise. I have seen him perform in the past, but it was great to see him present material relevant to what I was performing.

The first show was in New York, NY at Billie’s Black. I visited the venue a week before the event. It was calm and I really liked the vibe and environment. On the night of the performance I wasn’t prepared for the setting that was given. I imagined that everybody would be on their feet in dancing mode by the time I stood on stage. Considering a comedian performed right before me, it’s not that surprising that they weren’t ready to dance. On the bright side, the turn out was decent and had a great review on music and performance quality. I had a great time talking with the owner and other staff members as well, they were very welcoming and respectful.

Our second show was in Newport, RI at Jimmy’s Saloon. Unfortunately I wasn’t able to check out the venue ahead of time (definitely should have), so I wasn’t able to set expectations before we got there. This made me nervous, only because we weren’t informed of everything that was going on at the venue. This show did not have as decent of a turnout as Billie’s Black the week before, but the feedback was positive. I had a girl approach me afterwards and ask if I had a mailing list, which I was very surprised to hear, because no one has asked before.

The final show of the tour was back in New York, NY at Otto’s Shrunken Head. Even though the venue seemed very spooky when I checked it out, the performance was our best yet. Many of our loyal fans from the Tri-state area came to support, and a handful of new faces attended, as well. This tour taught me many things that I will apply to future shows. One thing I will do is always check out the venue ahead of time. While checking a venue out, I will be aware of all surroundings so I can use that for marketing advantages. For example, if there is a college nearby, I will look at the college as a marketing outlet to promote the show. Another thing I learned was to always book shows months in advance; some say two to three months is ideal for booking shows. I will be booking three to four months ahead for future shows. This will give enough time for promotions and PR’s to get done ahead of time in an organized manner.

Successfully Selling Music

With digital distribution becoming easier and easier as time goes on, you see and hear about more people selling music digitally. A common result is that most of these people aren’t selling many copies, or songs at all. Although there could be many reasons for this, I am going to elaborate on one common reason, which is the people who aren’t selling, aren’t working!

In order to sell anything, you need a product. In this case the product would be the song, album, etc. The first most important thing is to make sure the product is a “quality product”, so instead of recording a song in your closet, and not mixing or mastering it, then sending to a digital distribution company, why not invest what it’s worth to have your project mixed and/or mastered professional so it has the quality that your potential customer(s) deserve(s)?

Let’s just assume the project you have ready for digital distribution has had a professional mix and master applied to it. What’s next?

Creating a marketing plan is key to selling anything! A basic marketing plan is better than nothing, just ask yourself Who? What? How? When? Why? The “Who” is who you are targeting to market this product to. If it’s an edm/dance track, most likely your target audience will be 14-30 year old females & males (very brief, should be more specific), (to be even more specific, target high schools and colleges). The “What” is what the product is, (Your project). The “How” is how will you market it, (the plan), and if the plan requires any funding, how will you provide funding? The “When” is when will you start, and when will you stop. Finally, the “Why”, this applies to the “How” portion, only because it explains “why people should buy this product”. Even though there are many courses offered to create a more advanced marketing plan, this basic one will definitely help enhance your marketing skills, and experience. Many will always plan the marketing for their product before the product is created, Never do this! Always remember, in order to market a product, you need a product to market. Even if you think you have a solid idea of what the product will be, it can always change through the creation process so never settle on assumption, settle on result.

Even though the marketing plan is crucial to selling your music, consistency is just as important. Many people think that once they send their project in for digital distribution the work is over, Oh no! That’s just the first step! Using a marketing plan will tell you this. After you send the project in to be distributed digitally, you need to “work” this track, this means you have to go town to town posting ads for the song, book events or shows to promote the song, do anything possible to develop a buzz to allow “word of mouth” to take over, but at the same time, be the artist!
I wish the most success to any musician, of any genre, and I hope you take something beneficial from this post.